Beauty Industry Sales Techniques Advice From Professional Beautician: Heather Anne Campbell II!
- Heather Anne Campbell II
- Apr 10, 2016
- 4 min read
This blog is about the techniques of boosting sales for the Beauty Industry. As a Beauty Professional it is an expectation to be striving to increase the number of sales at all times; not just for your own good, but for the entire Industry. Every step that we make has an impact for the Beauty Industry and it is our responsibility to make it positive and not bring down the great progress of the History of Beauty.
Sales Tools Offered On The World Wide Web
One of the greatest tools that has ever been developed for sales is The World Wide Web. The World Wide Web has several Online Media tools that can expand business anywhere that has capability to connect Online. One of the great Online Media Tools that is available is called "Google Adwords".
Google Adwords is a Pay-Per Click online advertising agent that was developed by Google. With the use of this tool, a person or business can advertise to web users based on their interests when they browse online and you only pay when a user clicks on your advertisement. This tool is a great way to effectively and fairly work with Google to assure that both parties are benefiting from this service. There are many other types of programs like this one that can help to boost business.
Here is a list of some of the other Online Tools that are offered for a person to promote and sell business:
1) Websites- Building a website will give us a place to help Customers, Friends, Future Clients and Employees to see our work or to sell our products.
2) Web Directories- This will help to let people find your business and appear higher in a web result. Doing this can also add an enhanced feature that will allow you to become a verified merchant to most directory sites.
3) Social Media Business Pages- These pages will help to share things with the public that they will enjoy and we can share some of our work that we are proud of. Some of these sites include, but are not limited to: Facebook, Twitter, Google +, Instagram and Tumblr.
4) Blogs- Blogging is a great way to interest those that love to read and is a great way to express ourselves with the intent to promote ourselves proudly. There are several blog sites to choose from.
Keeping A Great Positive Attitude When Doing Business!
Staying positive about what you do is always helpful because when we are positive, it will usually keep results that way too. Within a Salon, it is important to have the right retail so that the Customers and future Customers can see that we are interested in satisfying their needs and in return they will be more than happy to do business with us. The best thing to do is never to do evil and always have a confidence within our capability to deliver the best service that a Customer will enjoy and that will usually lead to them desiring to return again. Show the Customer a great attitude and great products that they will love and believe in, not giving them an entire day of evil because they are deciding to spend their hard earned relaxing time with you and deserve to have a nice time. Believe in yourself and the products, learn about the products that you sell and understand the great things about each one individually- there should be no reason for product discrimination because everything has a positive. Let the Customer choose what they want and just help them to understand what differentiates one product from the other as well as to recommend a product for a certain reason if they are asking for help with an issue
.Each Client will walk in and hope for a great outcome and that is our responsibility as a Beautician to do just that. A Salon is often a place where a Client is taking time from their busy schedule for us to help them to feel beautiful and get some help on their body or hair if there is some sort of issue that is preventing them from enjoying either. We will probably have conversations and build strong relationships with Clients that will often return again, but for that Client to be interested in returning- they must be enjoying their experience and building trust with the Customer is very important. Take steps now to make your Business techniques the best that they can be so that Customers will love you and keep returning again and again, they might even tell others about how great you are! Stay strong, honest and keep the best interest of the Customer always your number one priority!
What We Must Understand Before Selling Cosmetics
It is important to understand psychology, culture and marketing techniques when selling cosmetics. Understanding the History of Cosmetics and how far it has come will help us to understand what we have to do to keep the Beauty Industry in it's progression. Cosmetics are mainly targeted to women, beauty, self-development desires, and health. We should always keep the health of the Customer first thing on our minds and help the Customer to choose a product that is going to help them. They will love how much you care for them and be happy to know you! We are considered Beauty Doctors that care for our Customers as patients, helping them to understand and have good health practices for our bodies.
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